The Loop light was firstly shown at London’s science museum as part of the launch of the digital forming technology showing for the first time shape changing 3d modifiable products designed by Assa for UCODO.com 
 Democratisation of Personal Objects
Digital Forming ltd co founded by Assa Ashuach and partners from the science, creative and business sectors (see www.digitalforming.com for more) was set to develop the vision of an online platform for the Mass Customisation of personal designed objects.
Digital Forming ltd and UCODO ltd, the two London based companies are set to democratise the personalisation of everyday products; introducing the notion of ODO - Original Designed Object and CODO - Co Designed Object, using a set of innovative 3D software solutions for online customisation and shape modification of designed objects. Digital forming was awarded government funding and was invited to show at London’s Science Museum’s 100 years anniversary featuring the future of manufacturing.
For more visit www.UCODO.com