Co Design – The Digital Forming technology

In the early 2000’s as a research fellow at Sir John Cass school of design in London, Assa developed the concept of Digital Forming®, a 3D software that enables designers to create ‘3D openness within safe bounders’. This software allows product personalisation and reconfiguration within safe user experience online, connecting the trilogy of user, designer and manufacturer
Assa founded Digital Forming® and UCODO™ together with a team from the fields of engineering, business and online marketing. The two London based companies where set to democratise the personalisation of everyday products; introducing the notion of ODO – Original Designed Object and CODO – Co Designed Object, using a set of innovative 3D software solutions for online customisation and shape modification of designed objects. In summer 2009, Assa and the team where invited to show at London’s Science Museum’s 100 years anniversary featuring ‘the future of manufacturing’ showing for the first time shape changing 3D modifiable products.

Helix Bracelet & Rings

The Helix Bracelets and Rings shapes can be changed and reconfigured within ‘safe bounderis’ using our Co-Design technology. The Helix collection is now produced in a range of colours and materials, designed and manufactured in London by Assa Ashuach Studio and production partners. All objects are made with SLS technology – Selective Laser Sintering, widely known as 3D printing. For more information please email us to info@assaashuach.com or visit the studio section here

Co Design the Loop Light UI/UX and 3D realtime rendering online

The Loop Light, Co design experience using Digital forming technology. In this example you can see a full UI designed within ODO, our main Co-design software. The materials represent our manufacturers; this means that if you choose the red material, the product will be sent to our preselected manufacturer for the red material etc… The user can reconfigure and change the shape of the product without jeopardising the product’s mechanical integrity.

Co Design The OpenPen UI/UX and 3D realtime rendering online

The OpenPen, Co design experience using Digital forming technology. In this example you can see a full UI designed within ODO, our main Co-design software. The materials represent our manufacturers; this means that if you choose the red material, the product will be sent to our preselected manufacturer for the red material etc… The user can reconfigure and change the shape of the product without jeopardising the product’s mechanical integrity.