About Assa Ashuach Studio & Digital Forming ltd

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Studio +44 20 75588810 / /    



Co founder, director of design & user experiance /



 ‘By experimenting with advanced design and production technologies, the Israeli-born, London-based designer Assa Ashuach redefines both the form and function of everyday products and furniture, while developing a surreal new design aesthetic’

Alice Rawsthorn, director of London Design Museum© 2005 (More… link to

Founded in London 2003 Assa Ashuach Studio focuses on three main areas:

1. Design and manufacturing of lighting, furniture and lifestyle products

2. Research and Consultancy within the progressive digital design and manufacturing methods, specialising in the polyamide materials and the wide range of the additive layers manufacturing technologies, offering coding of dedicated 3D design and engineering  tools as part of the studio unique and innovative methodologies.

3. Self production of limited edition studio pieces, using new design and production methods to achieve unique forms and aesthetic qualities.

The studio today includes a network of highly skilled specialists from the design, science and manufacturing sectors, using dedicated 3D software development, electronics and engineering as an integrated part of its design methodologies and philosophy. 

 ‘I see my design methods as a dynamic strategy, applied within the visual, physical and social layers of the design process, from concept generation and development of complex mechanisms to interaction scenarios with high cultural and aesthetic value’

Assa has Co founded Digital Forming® and UCODO™, The two London based companies are set to democratise the personalisation of everyday products; introducing the notion of ODO – Original Designed Object and CODO – Co Designed Object, using a set of innovative 3D software solutions for online customisation and shape modification of designed objects. Digital forming was awarded government funding and was invited to show at London’s Science Museum’s 100 years anniversary featuring ‘the future of manufacturing’ showing for the first time shape changing 3d modifiable products designed by Assa for 

For more about the companies and partners please visit www.Digital and

Assa is currently managing his London-based studio. He is the creative director of Digital Forming® and UCODO™. Assa is leading the ‘MA Design Suite’ of London Metropolitan University, Sir John Cass Art Media & Design, Assa sits on the advisory board of London’s Digital Manufacturing Centre, Metropolitan Works, where Assa research office is based.